Authenticity over Branding

Posted by Beatrix Bell on

Staying Authentic in a Perfectly Polished World
Not every package that leaves our studio is wrapped in a flawless branded box — and that’s intentional. I reuse Amazon bubble mailers and other recycled packaging whenever I can. Why? Because sustainability matters more than appearances.

It’s easy to get caught up in the idea that every detail has to look “on brand,” but I believe authenticity is the brand. Every reused envelope represents less waste, more intention, and staying true to my values — not just my image.

♻️ Reuse. Repurpose. Keep it real.

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